In The News

Nina Beckhardt on Autoline Detroit

Nina Beckhardt spoke about the art and science of automotive naming on Emmy Award-winning television show, Autoline Detroit, the leading resource for automotive industry executives and insiders.

And Now, the Tricky Part: Naming Your Business

The Naming Group gives advice to the Wall Street Journal on naming your small business, covering topics from URL do's and don'ts to working with a limited marketing budget.

HOW TO: Pick the Perfect Name for Your Startup

The Naming Group president Nina Beckhardt breaks it down for Mashable/Business, explaining the how to find the perfect name for your blog, website or startup.

The Best (and Worst) Business Names

Aol Small Business talks with The Naming Group on the good, the bad and the ugly in the world of business names.

Taking the Bait: Playing a Fishy Name Game

Important advice from The Naming Group in The New York Times makes naming and branding a Hamptons fish restaurant (or any business!) a not-so-sticky situation.
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