changing the way brands name
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The Naming Group is a brand naming agency. We work with leading corporations to develop brand-wide naming strategies, and the names that support them. Our unique focus on the namescape ensures that every name we develop works strategically to advance our clients’ brands.
Nina Beckhardt, President + Founder, speaks about the art and science of automotive name development on Emmy Award-winning television show, Autoline Detroit.
"Mind the Namescape" –
Read about the concept of the namescape, and how it is changing the way brands name.
The Naming Group partners with Chevrolet to develop the name Sonic for their all-new small car.