process:

There’s a method to the magic...

Brands are like people. You have to get to know them and how they operate in order to figure out what they need. Before name generation even begins, we make sure to get to know your brand... on a personal level.

The Naming Group process consists of four stages. We also offer a full range of services in tandem with name development.


The first stage is immersion.

212.802.1422 | evolve@thenaminggroup.com