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But wait, there's more...

Naming is just the tip of the branding iceberg. The perfect name is a power-packed catalyst for brand evolution.

Certain elements grow organically out of name development. Each element supports the other to create a memorable, emotional connection that consmers will associate with your brand over and over again.

At The Naming Group we offer all of those elements.

Tagline Development

Your tagline is an opportunity for you to extend your brand philosophy beyond the name. It is a beautiful frame around a masterpiece. It is the perfect plate on which to put your piece of the pie. Taglines help you further define and control the way your brand is communicated. If you don’t define your brand, how will your customers know what you’re trying to say? Combined with the perfect name, a tagline will give your brand the 1-2 punch it needs to dominate the competition.

Visual Identity Development

Brand essence is reinforced through consumer sensory interaction. The verbal impact of a great name can only be enhanced by a strong visual identity. From color palette to logo development, we will help you establish a visual representation of your brand promise. These components extend onwards to influence packaging, collateral and web design; creating a cohesive brand picture.

Market Research

Put the brilliant names we create to the test. Market research, both quantitative and qualitative, can aid in various stages of the naming process. We conduct customized name testing in order to gain valuable insight into which concepts, imagery and verbiage elicit a positive response from your audience, guiding you in your selection of the perfect name.