The Naming Group is an NYC-based brand naming agency serving global clients across all industries.
It's important business. Because a name doesn't just define a product - it positions it. Touts its relationship with the company that created it, and other products around it. It isn't just a label, but a non-stop brand bullhorn.
To us, "naming" includes deciding on a name. That's why, before creating names, we align with corporate leadership on strategic decisioning criteria. And after creating names, we work side-by-side with our clients to evaluate them against our criteria and select the right one. It seems like an obvious way for a naming agency to behave, but strangely, it's not how most of them do...