American Chemical Society


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Service Naming

When the world’s largest scientific society created a new career development service for science professionals, they needed an approachable but strong name to encompass all facets of the platform.

AMERICAN CHEMICAL SOCIETY

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The ACS was launching a new web-based career development platform, providing professionals in science-related fields with ...
The ACS was launching a new web-based career development platform, providing professionals in science-related fields with a resource for personal career growth, custom suited to meet their particular needs. We studied the science training landscape and performed targeted interviews to develop Sci-Mind, a name that captures key benefits in a distinct and accessible way. This name speaks to the idea of building intelligence based in the latest knowledge needed to excel in the scientific workplace.
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