Experian

Product Naming

While so many associate Experian strictly with credit reporting, they offer a wide array of other B2B and B2C solutions. We dove deep into these other verticals when we partnered with Experian to name two products – one in decision analytics and the other in the consumer protection space.

POWERCURVE

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As one of our multiple engagements with Experian, The Naming Group partnered with their Decision Analytics division to develop ...
As one of our multiple engagements with Experian, The Naming Group partnered with their Decision Analytics division to develop a name for their new decision information and analysis software platform. The software needed a name that spoke not just to simplified decision-making, but also the groundbreakingly flexible and robust data that would drive it. PowerCurve evocatively captures that powerful agility of the new platform, with myriad positive associations – from flexibility and movement to precision and quantitative forecasting. The name goes beyond defining function and illuminates the bigger-picture experience enjoyed by subscribers: powerful decisions based in powerful information
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GREEN UMBRELLA

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Experian was looking for a name for their newest addition to the consumer protection portfolio, an extended warranty platform ...
Experian was looking for a name for their newest addition to the consumer protection portfolio, an extended warranty platform that covered all of your gadget purchases for three years. They were seeking a name that was approachable yet communicated protection and assurance.The name Green UmbrellaTM does just that, also conveying a clear visual which acts as a mnemonic device, aiding in brand recognition and recall, and providing an easy stepping stone to a robust visual brand identity.
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