Kool Smiles is a leading brand of dental providers in the US, specializing in accessible dental care for kids. We were charged with creating a name for their new concept: taking the same friendly, high-quality care and making it relevant to older, young-adult audiences. A sleek and laid back environment seeks to engage and reassure patients with a novel dentist office experience, and the name needed to do the same.
Accomplished: Resolution is a fresh and visually evocative take on the dentist experience. The name evokes a crisp, clear image – like the photos that will adorn the high-gloss interiors of the new facilities – and like the shining teeth customers can expect from their quality dental care. It also says resolve: an “I can” attitude to motivate young adults to come in, take care of their smiles, and feel assured by the experience.