Sony developed a high-end line of home entertainment furniture that works with more than just Sony products. With stylish design to match smart functionality, the multiple products needed a distinct, yet cohesive, platform to align and elevate the portfolio in a way that would stand out in a crowded industry.We worked with Sony to hone positioning and crystallize a naming strategy and a visual brand identity: capturing both form and function, accentuating the upscale feel and smart design of the product line. PROFORMA does just that, emphasizing professional-grade furniture that brings elegant design into your home.
PROFORMA sets a new platform in motion with a naming architecture that leverages the extensible PRO- theme to other products in the line: ProLink, ProMount, and more soon to follow.
