Sony


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Product Naming Naming Architecture
Visual Design Integration

We worked with Sony Electronics to develop a flexible naming system and clean visual brand identity for a high-end series of home entertainment furniture and accessories, helping them stand out in the crowded home-entertainment department.

PROFORMA

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Sony developed a high-end line of home entertainment furniture that works with more than just Sony products. With stylish ...
Sony developed a high-end line of home entertainment furniture that works with more than just Sony products. With stylish design to match smart functionality, the multiple products needed a distinct, yet cohesive, platform to align and elevate the portfolio in a way that would stand out in a crowded industry.We worked with Sony to hone positioning and crystallize a naming strategy and a visual brand identity: capturing both form and function, accentuating the upscale feel and smart design of the product line. PROFORMA does just that, emphasizing professional-grade furniture that brings elegant design into your home. PROFORMA sets a new platform in motion with a naming architecture that leverages the extensible PRO- theme to other products in the line: ProLink, ProMount, and more soon to follow.
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