The Naming Group
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Changing the way Chevrolet names
Shaping the Chevrolet namescape with names like Sonic and Spin.
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Ad Agencies are not Naming Agencies
Read more about our agency philosophy and what sets us apart from other creative shops.
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Invite your CMO to the naming party early
Read our open letter to Chief Marketing Officers about harnessing the power of naming.
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Changing the Way Reebok Names
Shaping the Reebok namescape with names like Solestead and Tranzen
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We’re putting naming guidelines in brand handbooks
Read our white paper “Brandwide Naming Guidelines: The Missing Section of Every Brand Handbook”
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