Changing the way Chevrolet names

Shaping the Chevrolet namescape with names like Sonic and Spin. Learn More

Naming in the AI Era

AI brings both noise and nuance to contemporary strategy for brand, naming, and nomenclature. Check out our whitepaper on where to focus. Learn More

HP’s Future-Ready Naming Architecture

See how TNG fit standout names with an extensible naming architecture for the computer hardware leader. Learn More

Naming At Scale

Read The Naming Group's monthly missive on the realities of naming in the world's biggest enterprises--and how to make things better. Learn More

Engineering Naming Systems for an American QSR Giant

Learn how we radically improved stagnant naming operations for a menu moving $20BN/year in sales. Learn More
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