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In addition to naming a number of new entries, including Sonic, Spin, Trax and Silverado High Country (with more on the horizon), ...
In addition to naming a number of new entries, including Sonic, Spin, Trax and Silverado High Country (with more on the horizon), The Naming Group partnered with Chevrolet at the corporate level to hone a vision for the namescape that creates a more cohesive statement about how each vehicle contributes to what it means to be a Chevrolet.
In short, it’s about energy. A look at the names of recent models around the world, Traverse, Cruze, Volt, Sonic, Spark, Spin: the names all capture energy, motion, vibrancy – both in what they literally mean, and in how they sound and feel. This kind of namescape consistency is what deepens understanding of the brand’s forward-looking vision. And as Chevy moves onward, this spirit will only strengthen what the brand represents, paving the road to new names that will continue telling this re-energized story.
Key outcomes of our multi-year partnership have been:
Enhanced Globality: Guidelines for more comprehensive linguistic screening to better support global vehicle launches.
Efficient Naming Processes: Directives to encourage starting projects earlier and with more upfront strategic work.
Stakeholder Engagement: Process modifications to include c-level leadership earlier and more regularly in the naming process.