The Naming Group is a brand naming agency that’s fundamentally changing the way brands name. We work with leading corporations to develop brand-wide naming strategies, and the names that support them. Our namescape-centered approach means that every name we develop works to strengthen our clients’ brands.
We have a lot to say about naming and how it should work within corporations.
So much so that we’ve written a number of white papers about it. These are here for the taking and sharing. Download away!
If the Ben & Jerry’s brand is all about making “the best possible ice cream in the nicest possible way”, how does this vision translate to the way they name their products?
A piece we wrote for the ABA Bank Marketing Association. As customers increasingly expect lifestyle-supportive relationships with their banks, the industry needs to adopt more conversational product names that spark emotional connections.
There are other smart people out there besides us that have really insightful things to say about naming. We’ve collected some of the best right here.