BRP 

• When engineering a machine meant to chase adrenaline at altitude, the name needed to evoke action, grit, and mastery. Drawing on insights from Lynx’s revamped chassis, lighter-weight suspension, and high-output Rotax® engines, we coined Shredder to embody both precision and playfulness. It’s visceral—your pulse rises just hearing it—and it anchors the sled’s identity in what truly matters: conquering terrain, commanding control, and delivering daredevil joy. Shredder blends raw energy (“shred”) with purposeful intent—it’s about carving through snow with authority. In the deep snow, it doesn’t ask permission. It takes over. Its name matches the experience: smooth aggression, mechanical prowess, and powder‑perfect domination with every turn.

• BRP approached us to name a groundbreaking new outboard engine—one that reimagines marine performance by hiding in plain sight. Unlike traditional outboards, this innovation is designed to sit below the swim platform, freeing up deck space, reducing noise, and delivering better fuel efficiency. It’s sleek, efficient, and almost invisible—an entirely new approach to how power can look, feel, and function on the water. We named it Stealth. The word captures everything this engine does differently: it disappears visually, operates almost silently, and integrates so seamlessly it feels like part of the boat itself. But Stealth isn’t just about hiding—it’s about power without distraction, design without compromise, and performance that speaks for itself. The name is short, bold, and unmistakably confident—perfectly mirroring the quiet force behind it.