We developed the positioning of creating a new class of fast, a vision to create a world where distance doesn’t exist along with a brand voice and values and the crowning asset: the name Destinus which speaks not only to destination, but also us – our destiny as a civilization. Perhaps its greatest strength is in that the name speaks to something deeper about why the company exists, not just what they do or where they operate – thus easily allowing expansion into new technology, offerings and services.
