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Most therapy practices play it safe—soft tones, Latin roots, or vague gestures at healing. But this practice was different. ...
Most therapy practices play it safe—soft tones, Latin roots, or vague gestures at healing. But this practice was different. Their vibe is thoughtful, yes—but also modern, and self-aware. We set out to create a name that could embody that personality: confident enough to stand tall in a clinical directory, and playful enough to make someone smile when they hear it.
The result was Interior Design Firm. On the surface, it reads like an architecture studio. But look closer, and it becomes something more clever: a nod to the mind as a space worth designing, with therapists as the “interior designers” helping empower clients to renovate, rebuild, and reimagine their emotional world. It’s unexpected, memorable, and completely aligned with the practice’s tone. In a field that can feel overly serious or sterile, Interior Design Firm makes therapy feel accessible, modern, and just the right amount of rebellious.
