Much has been published about the detrimental impact of modern technology and being constantly connected. While this is true, it’s also allowed for connection in other more pawsitive ways, like Lee Miller’s invention of a device that allows cat parents to communicate, play with and feed their cats while they’re away from home.
The task at hand was to challenge the notion that you couldn’t form a deeper emotional connection with your cat remotely. While so many competitors chose colder, more technological names containing generic terms like “pet” and “link”, we created Kittyo, a name that mirrors the playful spirit of the entertained cat. The name aurally refers to “kitty video” and broader associations of similar sounding, equally energetic phrases such as “tally ho!” and “cheerio!”.