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As part of a larger retail revamp, ExtraMile sought to rebrand their coffee offering to provide a premium, customizable coffee ...
As part of a larger retail revamp, ExtraMile sought to rebrand their coffee offering to provide a premium, customizable coffee experience that aligns with its refreshed brand pillars and appeals to younger, experience-driven customers. In order to signal consistency and scalability across franchised stores as part of a broader strategy to modernize and differentiate the ExtraMile convenience store experience, they needed a new and exciting name.
The name we created, Mile One, assures you that you’ll get the fresh boost you need right from the beginning — this coffee is the best start to your daily routine. The name also boosts the ExtraMile brand with a clear tie back to the parent brand.
