Pipcorn

We were thrilled to be approached by an upstart with what wasn’t just a new product brand, but a revolutionary new snack: hulless popcorn. It’s naturally smaller, less harsh on the digestive system, and therefore much more snackable than the popcorn of old. We set out to create a name that would define the product – and a new breed of snack – in an evocative way. We established that the most compelling emphasis was on the snack’s lightness, in stature and nutrition. Pipcorn stood out as a name that says what it is: a diminutive yet peppy spin on popcorn – in a surprising and compelling (and fun!) way.

 

Riding on the success of their initial product, Pipcorn, we kept the light, fun, extensible Pip- prefix and applied it to Pipsnacks, the corporate name we created for them, too.