• When two community design firms merged, they brought us in to position and name the new entity. Following in-depth research into an oversaturated market, we defined the brand as a bold, human-centered force for meaningful progress—“progress through people.” In a landscape dominated by jargon and vague buzzwords like “community” and “innovation,” our aim was to create a name that was emotionally resonant, versatile, and suggestive without being overly literal.
The concept of “shareholder” was an important one for the company as they seek to redefine shareholders as no longer just those financially invested in the company – it’s all parties involved. The name Sharehold captured the organization’s empathy-driven approach and its ability to translate deep listening into measurable, people-powered impact—from global institutions to grassroots movements.
