Formerly known as Revv (a diluted name already owned by many in the space), this consumer-driven car sales marketplace—now called The Lasso thanks to us—has raised nearly $10M to disrupt how cars are sold. We came on board to help evolve the brand’s name into something more unique, scalable, and ownable across future verticals like financing, repairs, and insurance. It needed to avoid cold, overly descriptive category conventions—and instead give consumers and dealers alike a name they could remember, trust, and rally around.
