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This wasn’t your typical gossip column. The tone was fast, funny, mischievous, and sharp-edged. So we set out to create ...
This wasn’t your typical gossip column. The tone was fast, funny, mischievous, and sharp-edged. So we set out to create a name that didn’t sound polished or precious, didn’t chase trends, and didn’t scream “celebrity site.” Instead, we wanted something that felt like its own voice: sarcastic, playful, and self-aware.
We landed on SNYDE—a crisp, one-syllable, intentionally biting, perfect play on the word snide. The subtle all-caps NY at its core keeps the brand rooted in New York swagger, while the altered spelling feels like a digital-age wink. It’s a name that sounds like a side-eye, a roast, a scroll-stopper. It holds space for surprise and punchlines, for sharp commentary and shameless delight.
SNYDE isn’t a nod to fame. It’s a nod to how we talk about fame now—instantly, hilariously, and often a little too loudly in public.
