The Santorinos Watch Group

The Santorinos Watch Group, born of a rich history as an OEM in the watch industry, needed a name for their debut brand of watches. The name and brand they asked us to create had to reflect the brand vision: tradition with an edge. We struck that balance in creating the name Modus. Its Latin definition of “a measure or standard of measurement” adds gravitas and classical elegance while the prefix “mod-” establishes a focus on modernity. The common phrase “modus operandi” adds familiarity which, along with its inherent phonetic simplicity, enhances brand recall.