The Wall Street Journal


Warning: Undefined variable $nclient in /homepages/24/d299474060/htdocs/wp-content/themes/the-naming-group/single-case-study.php on line 64
Product Naming

When Dow Jones’ was looking to create a new, multi-functional product within The Wall Street Journal online, we worked with them to develop a name that could expand with the offering throughout its lifespan.

FINS

• • •
Dow Jones was looking to name a new financial career resource website as part of The Wall Street Journal online. The objective ...
Dow Jones was looking to name a new financial career resource website as part of The Wall Street Journal online. The objective was to create a name for a site that would not only act as a job posting board but that would provide inside information on trends in the financial industry and “help guide you through the finance job market and propel your career.” We developed the name FINS.com which acts as a strong double entendre in that “fins” is short for “financial” and speaks to the idea of steering and propulsion.
Read MoreRead Less

Next Client