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THE NAMING GROUP

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WE FOUNDED THE NAMESCAPE SCHOOL OF THOUGHT

AGENCY FOUNDED IN 2009 IN NEW YORK CITY

HEADQUARTERED IN LOS ANGELES

 

OUR CORE SERVICES

  • NAMESCAPE DEVELOPMENT
    Naming Architecture, Naming Guidelines, Naming Partnership
  • NAME DEVELOPMENT
    Re-Naming, Company Naming, Product & Service Naming
  • RESEARCH & ADVISING
    Consumer Research, Visual Design Integration, Name Auditing

WHAT WE’RE MOST WELL-KNOWN FOR

We are the “naming systems” agency. We’re the agency that major brands come to when they have extremely complex naming problems to solve, naming architectures to build and naming guidelines to establish within their company.

NOTABLE CLIENTS

General Motors, Capital One, Reebok, Gap, Kohler, Epson, Sony, Nestlé, Experian, Puma, Dow Jones, New Belgium

YOU’VE PROBABLY INTERACTED WITH OUR WORK

You’ve probably interacted with our work. Any of Capital One’s credit cards including Venture, Quicksilver, and Spark. A number of Chevrolet’s cars including Sonic and Trax. Reebok’s footwear names like Esoterra, Tranzen and Solestead.

INDUSTRY FOCUS

As you’ll see upon inspection of our work, we work in virtually every industry. We take great pride in the breadth of our team’s experience across industries from CPG to Automotive to Tech.

THE TEAM

We have collected the best of the best in name development, naming and brand strategy, linguistic analysis and trademark law, snatching up all the good ones with big-agency experience, decades of success and courage to push the naming innovation envelope.

GLOBAL CAPABILITIES

With relationships with native-speaking linguists in over 150 countries and many global product names under our belt, we’re no stranger to the perils (and joys!) of creating globally successful brand names and naming systems.