InMoment

We were approached by Mindshare Technologies, a leader in customer experience optimization with a request for a new corporate name. No small feat when you have already carved out a significant chunk of equity in the industry. However, they had outgrown their name and other service providers in nearby fields were sharing the mark.   While most competitors chose uber descriptive or completely “empty vessel” names, no one had owned a bold, suggestive, emotive name. In our discussions with the Mindshare team it became clear that truly being present with customers needs is where the magic happens – that providing the optimal experience starts with being right there – in the moment. In addition to creating the name InMoment, we also developed corporate name change guidelines to communicate with and engage employees and customers alike during the rebrand process.