Pipcorn

We were thrilled to be approached by an upstart with what wasn’t just a new product brand, but a revolutionary new snack: hulless popcorn. It’s naturally smaller, less harsh on the digestive system, and therefore much more snackable than the popcorn of old. We set out to create a name that would define the product – and a new breed of snack – in an evocative way. We established that the most compelling emphasis was on the snack’s lightness, in stature and nutrition. Pipcorn stood out as a name that says what it is: a diminutive yet peppy spin on popcorn – in a surprising and compelling (and fun!) way.

  Riding on the success of their initial product, Pipcorn, we kept the light, fun, extensible Pip– prefix and applied it to Pipsnacks, the corporate name we created for them, too.