changing the way brands name
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The Naming Group
is changing the way
brands name

The Naming Group is a brand naming agency. We work with leading corporations to develop brand-wide naming strategies, and the names that support them.

Name development is too often an isolated process – a quick, creative undertaking to label a single entity. Brands miss each name's role as part of a broader story. We change that by creating each name with a focus on its bigger-picture opportunity: to capture the values and personality of the offering it defines AND of the brand that created it.

The result? Our impact with clients like GM, Sony, Capital One, and Nestle is greater than creating individual product names. We are strategically shaping their namescapes to ensure that every new name works with the names around it to tell a cohesive, brand-advancing story.


Are we a fit?

Read about the most common reasons corporations work with us, and find out if we’re the right naming agency for you.

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212.802.1422

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